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Engaging the Media: The Basics of Creating Grassroots Media Mobilization to Combat Human Trafficking and Sexual Exploitation (45 mins)

A talk by Lynn Shaw (USA)
President and CEO, Lynn Shaw Productions

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About this talk

How to develop and use the simplest and most effective methods available to raise awareness, educate and brand your organization and its message in a 24/7 media world. Getting the most mileage on multiple platforms including digital, TV, print and radio and in-person appearances. How to inspire commitment from the public and other like-minded groups and organizations. Learn more about free resources available, crafting your own strategy and campaign and what you need to do to build a bigger audience to create more overall engagement and success.

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